Complimentary standard delivery on orders over £150
Two women in softly structured taupe tailoring and a chocolate coat in a sunlit stone courtyard

VELLRUVA

The shape
of everyday.

Modern pieces made for where the day leads.

A CONSIDERED WARDROBE. AN OPEN DAY.

THE LATEST CHAPTER

New, with intention.

View all new arrivals

THE ART OF GETTING DRESSED

CITY FORM
Warm taupe tailoring with an ivory tank, in a quiet stone colonnadeSTRUCTURE, WITH A SOFTER SIDE.

CITY FORM

Tailoring with
room to move.

Clean lines. Expressive proportions. Pieces that hold their shape while leaving you space to be yourself.

Explore City Form

A WARDROBE THAT WORKS TOGETHER

Find your shape.

Oxblood satin and champagne separates in the soft light of eveningA closer view of fluid evening silhouettes

EVENING STUDY

A softer point of view
after dark.

Fluid satin. Considered drape. An evening on your own terms.

Shop occasionwear

WINTER LIGHT

The feeling of a good layer.

Explore Winter Light

A textured knit. A shaped coat. New ways to bring the familiar together.

Single-Breasted Blazer in Warm taupe — In the city
Presence. Proportion. Ease.VELLRUVA

A NOTE ON VELLRUVA

London, considered.
Worn everywhere.

What you wear should leave room for who you are.

VELLRUVA is a London-based womenswear concept shaped by that simple idea. Refined lines, thoughtful proportions and an ease that carries from morning into evening.

Our wardrobe begins with pieces you return to, then builds through modern tailoring, quiet occasionwear and considered layers. Distinct on their own. Stronger together. Always personal.

Considered linesThoughtful layersEveryday ease
Discover our story

A NOTE, EVERY SO OFTEN

A little inspiration.
From VELLRUVA.

Explore new collections, thoughtful styling and the stories behind the pieces.